A PRODUCT OF OUR ENVIRONMENT
When you think of performance supplements, what is the first thing that comes to mind? Our guess is its one of those giant plastic tubs with intense, gym-bro language like “turbo” and “jacked” all over the labels and weird sounding ingredients. Yep, traditional performance supplements are pretty outdated.
Our founder James was no stranger to these kinds of supplements. When it comes to the pursuit of optimal performance, sometimes support in the form of a specific supplement or nutrient is a necessary part of the process. Ignoring the ugly branding was easy enough, but something nagged at his conscience as he watched tub after tub start piling up in the trash.
He looked around for more sustainable options, recyclable, larger tubs to minimise the amount of waste, but the issue remained the same. Why was it so hard to find supplements that didn’t need so much plastic, and cause so much waste? It was then he knew that performance supplements needed an upgrade. Not only for our sake, but also for that of the planet.
How are we making a difference?
When we started building the MYO Plant Nutrition brand, we wanted to provide consumers with a greener option for their performance supplements.
We knew that ugly plastic tubs were totally off the table, so we began sourcing cardboard tubes, biodegradable bag inserts and biodegradable scoops. Our cardboard tubes – All of our cardboard tubes are recyclable and made from 100% recycled paper.
The paper fibers are not bleached during production like a lot of other cardboard packaging, and no chlorine is used in the manufacturing process.
We also knew that although animal-based products ruled the performance supplement world, plant-based options were just as nutritious and effective AND don’t contribute to our carbon footprint in the same way animal products do.
We worked closely with suppliers to ensure our plant-based formulations hit the same macros and nutrient levels as their animal-based counter parts, and combined them with innovative, functional botanicals so consumers didn’t feel they were compromising on quality or function by going plant-based with their supplements.
Fun Fact: Pea protein is estimated to be between 4x and 7x less greenhouse gas-emitting than milk protein when the production of raw ingredients is compared side-by-side. Source
What are we doing next?
Currently, we’re looking inwards when it comes to our next sustainability venture.
Whether that’s optimising our logistics and supply chain to minimise energy expenditure, exploring sustainable options for our upcoming merch launch, or looking at ways to further innovate our packaging and formulations to make them even more green, at the moment the sky’s the limit.
How would you like to see us making bigger, bolder steps to improve our sustainability profile? How are your favourite brands improving their sustainability footprint? Let us know below!